BREAKFAST SEMINAR
The diversity of multidisciplinary teams is often connected with innovation. With competences in design, business and technology we at Tieto have great tools on the road towards innovation.
Sune's presentation will revolve around how innovation is about experimentation and why enterprises need to step up their game to follow along.
He will provide examples of maker and startup culture & events, and offer a view on how similar processes can be used and encouraged at big companies.
Sune Kaae is a maker, developer and leader. He has led the development of a number of landmark products and services, including the Nike+ FuelBand iPhone app, the Nike+ GPS/Running product and location-based services for the Nike+ SportWatch.
An industry pro for more than 15 years, he has worked in Stockholm, New York, London and Copenhagen, creating award-winning work for such clients as Nike, Intel, MSN/Microsoft and Nikon. He is active in the maker and start-up community, focusing on physical computing and 3D printing. Sune holds a BSc in computer science from UCL and certifications from PMI, Scrum Alliance and Microsoft.
Jason will guide us through his research methodology for understanding people's unconscious behavior, and will explain us why first impression eye tracking should be part of every company's production line.
After the seminars, Jason will offer those interested attendees the chance to try out the Eyetracking technology.
With a technical degree from The Royal Institute of Technology (KTH) and with over 17 years of experience from marketing and online sales, Jason has developed a new way to use eye tracking. First impression eye tracking is a method for testing how we react to marketing material and web pages in the way we normally interact with them.
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